The success of an e-Commerce business depends on, amongst other things, the ease and practicality of its user interfaces. It is imperative that users are able to effortlessly browse through the pages of the website, and perform easy-to-follow step-by-step procedures in order to complete their transactions.
Excellent e-Commerce web designs successfully incorporate technologies and software which make purchases easier, such as the use of shopping carts and credit card transactions, whilst also incorporating safety and security features that safeguard against fraudulent transactions. E-Commerce web design is, in itself, an advertisement for a company’s products and services. Consumers will not want to use a poorly designed website, even if it houses high-quality products and services.
Below is a list of important guidelines for excellent website design: